A lick of paint can increase the perceived value of your home by a quarter

A lick of paint can increase the perceived value of your home by a quarter


Posted 1st Apr 2015







. Brits expect to pay 23% more for a freshly painted home

. Over one in ten Brits (13%) expect to pay 40-50% more

. Two-third of Brits (66%) make assumptions on others based on the 'kerb appeal' of their homes

. A front door in need of fresh paint tops the list of biggest home exterior bug bares



Dulux exterior paint_1 UK homeowners can increase the perceived value of their home by a quarter whilst boosting their social appeal and 'keep up with the Joneses,' simply by adding a fresh layer of paint to the exterior of their home, according to new research out today.

The 'Weathershield Index' - commissioned by Dulux Weathershield, the exterior paint brand for walls and wood surfaces - reveals that on average, Brits can increase the perceived value of their home by almost a quarter with a fresh lick of paint as the nation expects to pay 23% more for a good looking home exterior. For the average house price in the UK, which is £272,000, that's a whopping £62,500 for a small investment in a pot of paint. Over one in ten Brits (13%) even expect to pay a significant 40-50% more for a house that is well presented and freshly painted on the outside, thereby doubling the perceived value of their home.

Despite the big difference a small change can make, on average, Brits have not painted the outside of their home for ten years, with one in four (23%) not adding a lick of paint for more than 20 years. Two in five (37%) Brits also admit to spending less than £50 a year giving their homes some decorative care outside. When it comes to the interior of our homes, Brits are house proud with two thirds (64%) pleased with their interior aesthetics, but a significant two in five (42%) forget to extend this to the outside of their home.

However, Britons may want to think twice about the outside of their homes as two thirds (66%) of the nation admit that they are prone to judging the homeowner based on the 'kerb appeal' of the house and keeping up appearances outdoors could boost your social appeal. Two fifths (40%) of Brits think you are more hospitable, friendly (30%), happy (24%), kind (10%) and even a fun and exciting (8%) character if you have a nicely presented home outside.

This may come as a surprise to house proud Brits as half (46%) don't spend any time at all tidying the outside of the house such as washing the windows or tidying the front garden when guests come over, but two fifths (39%) will spend over an hour hovering, tidying and dusting the inside. When it comes to 'kerb appeal' and making a good impression, the research shows we should pay more attention to the maintenance of our front garden, fences, driveways and the paint on our front doors as these were voted the top bug bares for Brits. One in five (20%) also can't stand a bland looking home exterior.

The top five biggest bug bares for the exterior of homes are:

Dulux 2
1) A front door in need of paint (47%)
2) Crumbling masonry (44%)
3) Cracked walls (44%)
4) Cracked paint (43%)
5) Weathered window sills (38%)

The best way to instantly boost the 'kerb appeal' value to your home is to paint your house white or cream (46%) or light blue as voted by a fifth (19%) of Brits.

Top exterior colours voted for a happy home


1) White/Cream
2) Light Blue
3) Yellow
4) Mint/Green
5) Lilac
6) Red
7) Navy blue
8) Grey
9) Pink
10) Black

Louise Tod, Dulux Weathershield Colour Expert says, "The results show us Brits are missing a trick by not giving the outside of our homes the love and attention they deserve. Taking pride with the exterior of your house not only improves the aesthetic of your home but can also add to the perceived value. A small change can make a big difference.
"Fixing up any peeling or cracking paint and cleaning the windows creates instant 'kerb appeal' ensuring you can be house proud inside and out."

Kate Faulkner, property expert says, "When living in our homes these days we tend to focus more on creating the perfect kitchen or bathroom and tend to forget to look after the outside. But if you are looking to sell, this can give mixed messages to buyers which can mean your property stays on the market for longer or people make lower offers."

"Most people who buy in today's market either want a wreck of a property or one which is in 'show home' condition. So if you want maximise the price, even before you have it valued by the estate agent, do make sure the outside looks just as good as the inside.

"Some buyers won't even look at a property if it's not well maintained from the outside so a fresh coat of paint can often do wonders. And, if the property is in great condition throughout, with quite a shortage of properties for sale at the moment, you can help maximise the price by attracting competing offers from two or more buyers."

For more information and products, please visit: https://www.dulux.co.uk/en/products/exterior






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