Jo Hamilton

Jo Hamilton


Posted 3rd Oct 2013

What would you say to someone who wanted to update their home on a budget? Would you recommend classic furniture pieces or accessories?
I always recommend choosing neutral colours for the big money items, sofas, sideboards, etc, - that way if you fancy a new look, you just need to swap in a few accessories and the scheme is transformed. Think of your interior as you would your wardrobe - we tend to rely on a few staple pieces, which we will add to depending on current fashions - interiors design can be handled in just the same way.

When decorating your home, what would you say is more important, style or sentimentality?
Style first, sentimentality second. There absolutely is a place for sentimentality within the home as the home is our sanctuary and we should feel comfortable there. Of course though, there has to be a balance. The home should also be a place where guests feel comfortable and if the space is filled with nostalgic trips down memory lane it can be difficult for others to feel relaxed.

What has been your favourite trend so far this year?
I've loved both the black and white trend and also the neon trend this year. Each relies on a careful balance with neutral tones to work successfully. Both looks can be made more or less dramatic, depending on the amount of colour used - the fewer neutral shades, the more impact and vice-versa.

Do you have any trend predictions for autumn/ winter?
I believe that textures will be strong again in 2014 and we'll continue to play with layering texture on texture to give that warm, homely feel we've so enjoyed in 2013. Colour wise, I think that the neon pinks, blues, greens and yellows, will soften slightly to more powdery tones and will be mixed in with warm greys to bring in a balance.

What is your favourite item in your home?
My son Tom has just graduated from Central Saint Martins and he makes me the most exquisite things. He made me a book which he has hand-embossed my name onto and hand-stitched a Japanese style binding – I love it!

Minimalist or cluttered and cosy?
A bit of both actually! For me, a home should feel like a home - I couldn't live in a sterile environment. Equally, I would find a cluttered home quite oppressive. I think that clean, sleek lines make a wonderful backdrop for any interior but adding books and a few personal items will soften and warm the design, making it feel comfortable and relaxed.






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