There are just 47 days left until Santa Claus pays a visit, which means the Christmas adverts are in full flow!
Though Yuletide adverts were often only associated with the likes of Coca-Cola and John Lewis & Partners, in recent years all the big retailers have been climbing aboard the Advert Express and giving us two minutes of funny or poignant festive storytelling.
One of the biggest advertising campaigns in the past few years was Aldi's Kevin the Carrot saga – and it's back!
Today, Aldi released the latest instalment of Kevin's magical Christmas journey, and you can watch it right now! Simply click below to see what Aldi, and Kevin, have in store this year…
Starting just three years ago in Christmas 2016, Kevin the Carrot shot to fame after Aldi's magical animation pictured him venturing across a Christmas table filled with the supermarket's festive food products, to reach Santa's mince pie and thus meet the main man!
One year later, and Kevin is back playing the lovable vegetable hero, diving in front of his carrot girlfriend, Katie, to protect her from a pea spillage. Then last year saw Kevin's carrot family become trapped by a wicked parsnip, as he risked life and carrot top to save them from the evil tuberous vegetable.
The 2019 Aldi Christmas advert sees the return of Jim Broadbent as the narrator, but with another celebrity cameo as well.
As Kevin undergoes a Peaky Blinder-inspired kidnapping by a bunch of resentful Brussels Sprouts, he's eventually freed by Tiny Tom (because nothing is cuter than a tiny talking tomato), to join his family in a Greatest Showman-esque performance, where Robbie Williams appears to be laying down a rather different set of lyrics to his famous song, Let Me Entertain You.
Featuring a chorus line of dancing mince pies, holly leaves, and of course Katie the Carrot and her baby carrot offspring, this advert is just as brilliant as its previous episodes, and marks the start of a fantastic Christmas countdown!
To find out more about Kevin the Carrot, his family, or any of Aldi's Christmas products, head to www.aldi.co.uk/christmas.