Sainsbury's has just opened the UK's first ever No & Low Alcohol pub

Sainsbury's has just opened the UK's first ever No & Low Alcohol pub


Posted 24th July

For those of us who enjoy a cheeky tipple but are looking to cut down, Sainsbury's latest venture could provide you with the perfect option.

Set in New Oxford Street, the Sainsbury's Clean Vic No & Low Alcohol Pub is the quintessential pub but with a slight difference - everything on offer is either non-alcoholic or have an ABV of 0.5 per cent.

Despite sales increasing on no and low alcohol products, research has revealed 53 per cent of Brits are worried about how they taste and are also unsure as to which products to try. On top of this, 27 per cent were clueless as to whether their local pubs sold no and low alcohol alternatives to beers, wines and spirits.

This all changes at The Clean Vic, where there are over 20 teetotal options, with a particular favourite being Celtic Soul - the UK's first non-alcoholic dark 'distillate', which sees it take on the appeal of whisky.

Many of us enjoy letting our hair down yet that doesn’t mean we’re trying to cut down. In fact, 38 per cent have said they are have tried to cut down on their intake over the last year, yet 24 per cent say this means they end up seeing less of their friends as a result. It also means missing out on occasions such as a friend's hen or stag do (15 per cent), along with a work colleagues' birthday or leaving drinks (12 per cent).

This led to 33 per cent admitting they had even lost touch with their friends since cutting down on their alcohol intake, with 14 per cent saying they no longer spoke to at least three. 46 per cent also missed the pub.

This fear of FOMO resulted in Brits coming up with some crazy excuses, with Brits telling white lies to make sure they avoid being peer-pressured to drink. This included illness (34.8 per cent), being on medication (34.5 per cent), while nine per cent told the more elaborate lie of pretending to be pregnant.

Matt Tibbey, Pub Landlord and mixology masterclass co- host says: "Working behind the bar at the Old Crown Pub means we’re often part of small schemes to help punters trick their friends into thinking they are drinking alcohol. From being asked to dress a glass of soda ‘like a cocktail’ to adding a dash of lime juice to water, it’s clear people aren’t yet aware of the huge selection of quality no and low alcoholic drinks available! I’m looking forward to helping change this as part of this partnership with the Sainsbury’s Clean Vic."

With a wide variety of drinks on offer, there is bound to be something suitable to everyone. Entry costs £5 and will give attendees two drinks of their choice along with two bar snacks. The pub will be open on 24th July – 12pm-8pm, 25th July 12pm-7pm, and can be found at:

The Old Crown Public House
33 New Oxford Street
Holborn
London
WC1A 1BH

You can book here: https://www.designmynight.com/london/pubs/holborn/the-old-crown-public-house/the-clean-vic-the-uks-first-no-low-alcohol-pub-by-sainsburys






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