A study has revealed there's a rather gross thing many of us are doing - we're not washing our pillows…
In fact, nearly half (41 per cent) of us have admitted we’ve never done this, despite guidelines suggesting we do it every six months.
Many of us have also said we sleep on pillows that are over five years old, while a fifth are more than a decade old, pointing to the work that we, as a nation, need to do to work on our sleeping hygiene.
Interestingly - or grimly, depending on your outlook - a quarter of the nation hadn't even realised that they needed to wash their pillows.
It was further found that the average sleeper replaces theirs every 10 years, even though they have typically lost any practical abilities by then. It also goes in the face of industry advice, which suggests buying a new pillow every one to two years.
So, why are we sticking to the same pillows? Well, the excuses given ranged from the comforting smell they had (charming…) to them being perfectly moulded to our shape.
A quarter of us also said we would not be able to sleep without our pillow, to such an extent that a fifth take theirs on holiday with them, and 10 per cent even take them when they stay over somewhere. In an amazing show of pillow commitment, three per cent will even take theirs to the cinema with them.
Commenting on it, leading psychologist Emma Kenny said: "It is very interesting to observe the connection that men, especially, have to their pillows. Often, the male gender is misrepresented when it comes to their emotional needs. This research demonstrates the importance men place on reliable and loyal friendships. The security that pillows represent for men is evident within these results."
"Whilst social media consistently propagates am obsession with hygiene, the truth is that it is merely skin deep in reality. The saying out of sight, out of mind is especially true when it comes to pillows, with the majority of people admitting that they don't wash them regularly."
Jamie Moryoussef, spokesperson for nanu, commented: "Sleeping on the perfect pillow has proven benefits when it comes to getting a good night’s rest. The fact so many of us are sleeping on pillows that are five or more years older is somewhat worrying, as by then any pillow has lost its ability to support our heads, keep us truly comfy and help generate the perfect conditions for kip. It is recommended that pillows are changed every three years in order to maximise their benefits, and we hope these survey results will inspire Britons to take action and recycle any pongy pillows they may have at home."
To help the nation save itself from further pillow disasters and, in the process, secure a better night's sleep, nanu is running a pillow amnesty on its Facebook page. This will allow Brits to share details and images of their pillows, regardless of their condition and age, and subsequently receive a 15 per cent discount which can then be used at nanu. A further 50 lucky entrants will then get a new, personalised pillow for free.