Known as a one-stop shop for the stationery obsessed, Paperchase seems to be getting some attention for its new range of alternative Mother's Day cards.
We're not talking about witty captions or humorous scenes – this collection is aimed specifically at single fathers.
After hitting the headlines last June for its range of Father's Day cards which celebrated single mothers, this new range is ready to recognise all the single dads out there this Mother's Day.
With slogans like "If you do both jobs you should get both cards" and "Who said the best Mum in the word can't be a Dad?", the new range of greetings cards are available in store or online now, priced at £3 each.
But Paperchase hasn't stopped there. In a bid to cater to families of all different shapes and sizes, its Mother's Day 2019 collection also includes cards aimed at same-sex parents, step-mothers, mothers, and grandmothers.
Take a look at Paperchase's full range of cards by visiting www.paperchase.com.