The health and beauty chain will now be providing a no-touch breast checking consultation service after its recent survey on how people check their breasts revealed shocking results.
According to the survey, a staggering 82% of women and 63% of men feel uncomfortable discussing changes in their breasts. In response, Superdrug has partnered with CoppaFeel! who have trained Superdrug nurses on how to talk to patients who attend a clinic appointment about how and when to check themselves at home.
Taking place in all 56 Superdrug nurse clinics across the UK, the High Street shop says its aim is "to educate patients on the signs and symptoms of breast cancer by having over 100,000 breast checking consultations in the first year."
Sophie Dopierala, Director of Education and Health Comms at CoppaFeel! said, “Our annual research shows for most women who aren’t checking their breasts, knowledge on what to look for remains the main barrier. We are delighted to announce our partnership with Superdrug. Using their trained nurses to encourage people on how to check their boobs or pecs will ensure we are reaching a whole new audience with the breast awareness message”
Dr Pixie McKenna, Superdrug’s Health and Wellbeing ambassador and Embarassing Bodies doctor, said, “Once you know how simple checking your breasts is, it can save your life. I am so pleased to see Superdrug nurses will be taking this initiative to all patients, everyone should be able to check whether on themselves or a partner, or even talking it through with a friend - the more conversations the better!”
To find out more about Superdrug's new breast check consultation service, head to healthclinics.superdrug.com.