With the war on plastic officially in full swing, the latest research from Pinterest has revealed that Millenials and Gen Z'ers are both twice as likely to search for sustainability ideas compared to Pinners over 38 years old.
The stats were revealed in the social media platform's year-on-year survey, which showed that Pinners aged 13 to 23 (Gen Z) and Millenials (aged 24-38) were searching for eco-friendly products and advice 200% more so than users over the age of 38.
However, despite Millenials and Gen Z'ers leading the way with eco-friendly alternatives, the overall conscious living trend has seen a massive increase since 2017. According to Pinterest, searches for "sustainable living for beginners" went up by a whopping 265% last year, suggesting the war on waste is certainly not over!
Talking about the rise in green-living Pinterest search terms, Swasti Sarna from the Pinterest Insights team said “We're seeing a rise in people searching for sustainable and eco-friendly ideas across areas like travel, food, parenting and style. Given the state of the world environmentally and politically, Pinners, especially Millennials and Gen Z'ers, want to feel like they are making an impact and driving change. Even if these are small everyday changes, it’s inspiring to see people work together to make a difference.”
So what exactly are these eco-warriors searching for on Pinterest?…
1. Sustainable living
2. Sustainable architecture
3. Sustainable fashion
4. Sustainable packaging
5. Sustainable home
6. Sustainability in childcare
7. Self-sustainable living
8. Sustainable development
9. Sustainable energy
10. Sustainable products
Are you changing the way you shop to look for more eco-friendly alternatives? Let us know by tweeting us @your_home!
Lead images courtesy of Pinterest