The BHF reports the impact of the KonMari method

The BHF reports the impact of the KonMari method


Posted 24th January

Have you been watching Tidying up with Marie Kondo?

The Netflix show has proved a hit, with Brits eager to try out the KonMari method of tidying for themselves. However, if you find yourself unsure as to what you can do with any items that no longer bring you joy, why not donate them to charity?

The British Heart Foundation (BHF) is recommending those who have a clear-out to donate their quality items to help to raise money for life-saving research.

And it seems the nation is taking the message to heart, with the BHF reporting a rise in donations following Tidying up with Marie Kondo.

While the charity remains unsure for the exact reasons behind the BHF donations boom, it is thought the programme has impacted on the rise, with shops also providing a 'sustainable solution' for those who are feeling inspired to declutter.

The reaction to the show reflects a growing awareness about the issue of sustainability, with many feeling motivated to donate items to make sure they don't end up in landfill.

This increase happened to coincide with the BHF's Bag it. Beat it. campaign, which saw the charity call on the nation to donate pre-loved items or challenge family, friends and colleagues to declutter.

Kate Ibbotson, Declutter Expert and Professional Organiser from A Tidy Mind - who is supporting the Bag It. Beat It campaign - said: "When you declutter your home, you're actually becoming more focused on what brings real value to your life. It's a process of becoming more intentional about your choices. We all have limited space and every item stored should be worth the space it takes up; either because it's useful - like a potato peeler, or it's associated with a positive feeling - like a letter from a loved one. Decluttering is also about letting of unnecessary duplicates and assigning a home to everything."

"Once you have cleared clutter and can find everything, the result is a much calmer home. It can sometimes feel daunting and stressful to get rid of large bulky items, however the BHF has made as easy as possible to donate to them with their free collections service. You're more likely to feel relaxed at home, have energy for creative activities and it can have a knock-on effect of improving relationships, as well as a warm feeling from donating to charity."






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