Can you believe there's only 96 days to go until Christmas?
As the countdown to the most wonderful time of the year is now in double figures, we don't feel too bad about starting to think festive thoughts.
If you're planning to get all things Christmas bought nice and early, then you'll be pleased to hear John Lewis & Partners has launched its most colourful Christmas Shop to date at the Oxford Street flagship store.
The rainbow inspired shop includes a magical 'Christmas Forest', with 55 trees to make you to a winter's evening forest, complete with earthy scents of pine, and over 400 different baubles. There's also a 'Rainbow Room' filled with over 60 plain glass baubles, and a tinsel wall displaying 30 colours that make up the colours of the rainbow.
And, perhaps our personal favourite is the Quality Street Personalisation Station.
This is offering customers the chance to buy bespoke tins of the nation's favourite festive treats, who will give you the chance to curate the contents of their Quality Street tin - now you can have as many Strawberry Delights as you want! You can then create your very own tin, for instance reading 'Oxford Street'.
John Lewis & Partners will be opening Christmas shops at its other branches up and down the country from 21st-28th September.